StowTown Records and IMC Join Forces

StowTown Records and IMC Management are joining forces. The two companies announced a "strategic partnership" yesterday. Here's the full release -

NASHVILLE, TN (June 16, 2014) – A strategic partnership has been announced between StowTown Records and IMC Management. The new and reimagined StowTown Records will launch an even more effective platform for their artists, and will harness the power of IMC management and concert event companies to serve the needs of StowTown Records’ roster. StowTown Records founders Ernie Haase and Wayne Haun will team with IMC’s Landon Beene and Nate Goble as equal partners in the new company.

Landon Beene believes the possibilities are endless. “We have worked diligently over the last several years at IMC to build an engine for promotion—of not only events, but also the development of the artist within our brand. StowTown Records has been growing rapidly at the same time, with a strong catalog of great music and retail presence via Provident/Sony in the Christian music marketplace. Our goal is to create a new innovative way of marketing the best music in the world!”

Haase and Haun have been exploring options for innovation, and they are confident that the expanded StowTown label is one more key component in bringing those dreams to life. Haun is excited about the possibilities. “Ernie and I believe that this new partnership will encourage the growth of gospel music because it’s a fresh approach to artist development, marketing, concert promotion, and a strong presence in retail. We believe that StowTown Records can offer the best of all worlds to our artists, so they can focus on what God has called them to do.”

While the press release doesn't exactly outline what this will mean, I think this could mean big things for Southern Gospel. Both companies are very innovative in getting Southern Gospel out to more people. Look forward to seeing what comes from the partnership!